Practising psychotherapist and educator.

(See my biography page for more information).


Publications:
Elaboration Likelihood Model: The Cognitive Route to Advertising Effect

A review paper that looks at the use of the Elaboration Likelihood Model (ELM) to optimize the impact of advertising.

Article: Print

$US10.00

Article: Electronic

$US5.00
Gender Differences in the Use of FTAs When Reporting Incidents of UI—An Indian Study

The study, conducted in an Indian organization, aims to examine differences, if any, across genders in the use of face threatening acts (FTAs) while reporting incidents of upward influence (UI).

Article: Print

$US10.00

Article: Electronic

$US5.00